A Nomad Agency. A Responsive Network.

We live in a network society. Our world is shape-shifting rapidly and constantly. Creative enterprises must be quick and resilient, and adapt to any scenario. We have no company building, no interns: RADS is a Responsive Advertising Network of Talents, spread across online networks and offline locations, and covering many disciplines. This is how we manage to respond most efficiently and creatively to the marketing challenges of our times.

Latest Work

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Journal
I VAMPIRI VIRALI DISSANGUANO L’ADVERTISING
novembre 22, 2018 /More

Ecco un estratto del whitepaper sui vampiri virali che ho pubblicato su Medium: Lo confesso. Sono un nerd senza ritorno. Provo un’attrazione a senso unico per tutto ciò che...

By: Paolo / Viral / #advertising, #influencers, #marketing, #vampire, #viral, #whitepaper
Con la self driving car, il sesso in auto diventerà multitasking e virale
novembre 13, 2018 /More

L’auto a guida automatica farà impennare il sesso in auto

By: Paolo / responsive world / #car, #pornhub, #selfdriving, #sex, #viral
I social media uccidono la memoria (?)
novembre 6, 2018 /More

Multitasking. Scrivo un post sul blog RADS mentre ascolto musica mentre ricevo notifiche da Telegram mentre aggiorno le app mentre bevo un cappuccino mentre mi soffio il naso. Troppo...

By: Paolo / responsive world / #black mirror, #charlie brooker, #dystopian, #information overload, #memoria, #social media, #viral
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