Philosopher, Visiting Scholar at Cambridge University. Born a copywriter, he became Creative Director in Leo Burnett, where he worked on adv and digital projects, winning many national and international awards. He is a proud geek. In 2012 he founded hungryideas, of video content boutique. In 2017 he founded RADS, a responsive_advertising factory. He is the only Italian creative included in the collection of advertising art at the Louvre. He has been executive director ADCI, Lecturer and Keynote Speaker; and is now Professor on viral creativity at NABA, Milan.